This June will see the the introduction in the E.U. of legislation where business will have to provide consumers with a post-sale customer services with a basic-rate telephone number. No longer will business be allowed to charge consumers on premium or above standard call lines for post-sales service.
This has to be a good thing for consumers.
For business, some are suggesting they’ve been caught out by this legislation. It appears it was originally proposed as far back as 2008, and reached the form of an E.U. Directive in 2011, so it’s not new. I can only guess business wasn’t paying attention.
One other thing that caught my eye was the web forms with pre-selected opt-ins are now banned.
Here’s the link to the regulations.