Google Penguin 4.0 Real-Time Update

You’ll all be well aware by now of the Google Penguin 4.0 real -time update which was announced by Google last week.

Google won’t refer to this as Penguin 4.0 as it’s now part of its algorithm, but I think we ought to give it a reference point.

Now it’s all part of the algorithm I very much doubt Google will discuss any further updates to Penguin.

What can we learn from this real-time update to Penguin?

Observations indicate it was in testing, or running, some weeks before the announcement, although Google won’t confirm one way or the other. SEOs are discussing the SERPs changes over the last few weeks, along with a massive spike in crawling. Another observation recently was there had been many crawl errors in the GSC.

If you think you’ve been hit by a Penguin penalty in the past, and you’ve fixed the problems, you should submit the update and wait while Googlebot re-crawls and the algorithm reassesses the site and pages. Diagnosing a new Penguin penalty will be more difficult, but all site owners should know the quality of the back link profile for their pages and the site to ensure it’s looking good.